Strategy Playbook

The Executive Bonus Playbook

Executive Bonus Plans — IRC §162. A simple, flexible way for employers to reward and retain key employees with portable, employee-owned life insurance benefits.

Generally Tax Deductible*
Flexible Participation
Simple Administration
Portable Employee-Owned Benefits

What Is an Executive Bonus Plan?

An Executive Bonus Plan, established under Internal Revenue Code §162, allows an employer to pay the premiums on a permanent life insurance policy owned by a selected key employee. The premium payment is treated as additional W-2 compensation to the employee.

Because it is compensation, the bonus is generally tax deductible to the employer as an ordinary and necessary business expense, while the employee receives a powerful permanent insurance asset they own outright.

Unlike qualified retirement plans, §162 plans require no IRS approval, no discrimination testing, and no formal plan document — making them one of the simplest selective benefit arrangements available.

How It Works

01

Select Participants

Employer chooses one or more key employees — no group testing required.

02

Issue Policy

Employee applies for and owns a permanent life insurance policy (typically an IUL).

03

Bonus the Premium

Employer pays a bonus equal to the premium (and optionally the tax) and deducts it as compensation.

04

Employee Benefits

Employee gains death benefit, living benefits, and tax-advantaged cash value growth they control.

Process Flow

Employer
Pays bonus (deductible)
Employee
Reports as W-2 income
Insurance Policy
Owned by employee

Key Benefits

Why this strategy stands out for the right client.

Tax-Deductible to Employer

Premium bonuses are generally deductible as ordinary compensation under IRC §162.

Selective Participation

Employer chooses exactly who participates and at what level — no ERISA discrimination testing.

Employee Ownership

The employee owns the policy. It's fully portable and stays with them if they leave.

Tax-Deferred Growth

Cash value accumulates on a tax-deferred basis inside the policy.

Simple Administration

No IRS filing or formal plan document required.

Living Benefits

Policy can provide access to a portion of the death benefit for critical, chronic, or terminal illness.

Bonus Structures Compared

Single BonusDouble BonusNet Bonus
What Employer PaysPremium only (e.g. $10,000)Premium + estimated tax (e.g. $13,300)Premium net of tax such that employee nets premium (e.g. ~$13,300 grossed up)
Employee Out-of-Pocket TaxPays tax on bonusNone — employer covers taxNone — bonus is grossed up
Employer DeductionFull bonus deductibleFull bonus + tax deductibleGrossed-up amount deductible
Best ForCost-conscious employersEmployee-favorable benefitHigh-value executives

Is This Strategy Right for You?

May Be Appropriate When

  • Profitable employers wanting to reward and retain key talent
  • Owners who want flexibility in who participates and at what level
  • Companies that want a simple alternative to qualified plans
  • Key employees who want a portable, tax-advantaged benefit they own

May Not Be Appropriate When

  • Employers seeking to recover the bonus if the employee leaves
  • Situations requiring deferred deduction timing
  • Employees uninsurable for permanent life insurance
Educational Scenarios

Real-Life Style Case Studies

Executive Retention — VP of Sales, Age 45
Situation
A regional manufacturer wants to lock in its top sales executive without overhauling its 401(k).
Goals
Provide a meaningful, tax-advantaged supplemental benefit; create a soft retention incentive.
Challenges
Qualified plan limits cap what the executive can defer; cash bonuses don't build long-term value.
Strategy Overview
Double bonus of $25,000/year for 10 years funding an IUL with a restrictive endorsement vesting over 5 years.
Potential Outcomes
Executive builds substantial tax-advantaged cash value plus permanent death benefit; employer deducts each bonus.
Key Considerations
Vesting schedule must be documented; policy ownership stays with employee throughout.
Business Owner — S-Corp, 2 Owners
Situation
Two co-owners want to reward themselves and one key non-owner manager.
Goals
Personally efficient supplemental retirement; selective benefit for the manager.
Challenges
Want to avoid extending benefits to all employees and avoid ERISA complexity.
Strategy Overview
§162 bonus plan for all three participants; net (grossed-up) bonus design for the manager.
Potential Outcomes
Each participant accumulates portable, tax-advantaged cash value; company deducts the bonuses.
Key Considerations
S-Corp >2% shareholder rules apply to bonus characterization; coordinate with CPA.

Frequently Asked Questions

Generally yes, when treated as reasonable W-2 compensation under IRC §162. Always confirm with your tax advisor.

Educational Disclosure

*Tax deductibility depends on whether the bonus is reasonable compensation under IRC §162. This page is for educational purposes only and does not constitute tax, legal, or investment advice. Policy values are not guaranteed. Consult qualified tax, legal, and insurance professionals before implementing.

Book a Strategy Call

Schedule a zero-pressure 30-minute consultation. We'll walk through your goals and illustrate how this strategy could fit.

Calendly not loading? Open scheduler in a new tab.